· strategic management
· strategic marketing
· neuromarketing and consumer neuroscience
· communication strategy
· event management
When working towards a sponsoring project, the focus is on the sponsoring concept, sponsoring design, sponsoring fit, sponsors engagement, sponsoring activation, implementation and control. Special attention is reserved to the assessment of the target audience, their psychographic profile, key element of any marketing or sponsoring strategy.
Neuroscience and behavioral economics are amazing tools to maximize the sponsoring project.
My aim is to build win-win partnerships where all partners are mutually satisfied.
I’m available for single consultation/advice, single projects and long term collaborations.
Photo credits @ Marc von Swoll